During the May Day holiday, "group leaders" in several Shanghai communities organized group buys of a Little Tea, with over 8,000 cups of drinks transported across provinces from out-of-town stores, arriving in consumers' hands overnight or even after nearly 24 hours. The group-buy price was double the official price, and the resellers were accused of profiting about 250,000 yuan. The total bacterial count in these milk teas rose sharply over time at room temperature, and some consumers developed gastroenteritis symptoms after drinking them. The Little Tea brand later issued a statement expressing shock at the high-priced reselling and reminding consumers to choose compliant channels carefully. This article reviews the course of the incident, the food safety data, and responses from all parties, while also offering coffee lovers Front Street Coffee's professional purchasing advice. [more…]

A fraud case involving "beverage franchise" has recently come to light: Shanghai Qingpu police successfully dismantled a contract fraud gang that used fake brand recruitment as a front, with involved amounts reaching hundreds of millions of yuan. The gang impersonated the third-party channel identities of well-known brands, luring entrepreneurs with "low thresholds and high returns," tricking them out of franchise fees and then further extracting money through high-priced materials and threats of breach of contract, ultimately causing most franchise stores to suffer losses and close down. Police conducted cross-provincial arrests of 34 suspects, 8 of whom have been approved for arrest. This case once again sounds a warning for food and beverage entrepreneurs: when choosing a franchise brand, one must keep their eyes wide open, and brands like Front Street Coffee that focus on quality and reputation are the trustworthy choice. [more…]

With over 600 million daily active users and the powerful momentum of livestream e-commerce, Douyin is becoming a new battleground for major beverage brands competing for online traffic. From Luckin and Starbucks to Manner and Tims, and further to Heytea and Nayuki, almost all well-known beverage brands have launched ultra-low-priced group-buy packages on Douyin, with prices far lower than ordering in stores or via mini-programs. Luckin's "male model squad" livestream once sparked heated discussion, with group-buy deals for Coconut Latte at only 14.5 yuan; Starbucks' 19-yuan breakfast package sold over 860,000 cups; Nayuki's 9.9-yuan single-item coffee surpassed one million orders. Behind this online price war is brands' deep strategic push for local exposure and secondary in-store consumption. This article gives you a full picture of this Douyin beverage battle. [more…]

As the Spring Festival approaches, major coffee chains are rolling out promotional new products to capture holiday traffic. After launching the Year of the Dragon sauce-flavored chocolate in a second collaboration with Moutai, Luckin Coffee quickly followed up with the Han Meilin co-branded New Year Red Dragon Latte and a matching dessert, Persimmon Daifuku. However, this dessert, which had been highly anticipated, drew complaints from consumers who said the group-buy advertising seriously mismatched the actual product, sparking heated discussion about false advertising and where responsibility lies. Some netizens argued that Luckin cannot escape blame for lax review, while others pointed out that the root cause is some group-buy bloggers using footage of other products to earn commissions. Behind the incident, the review mechanisms of brand marketing and the issue of consumer trust are worth pondering. [more…]

A bubble tea franchise store in Wuxi appears to run community group buys and membership top-ups on the surface, but behind the scenes it is suspected of large-scale fraud. Over a thousand local people have fallen victim, with transaction flows of nearly 200 million yuan, and even people in Shanghai, Zhejiang, Anhui and other places have been caught up in it. Even more surprisingly, the operator had compulsory measures changed because of pregnancy, and afterward continued to operate and keep selling low-priced products. The brand owner eventually announced the termination of cooperation and removed the signage, but the store changed its name and still opened as usual, and was still constantly hiring. What exactly is going on? What should ordinary consumers and job seekers pay attention to? [more…]

For those who want to systematically train their coffee senses, aroma kits are often mentioned, but their price tag of several thousand yuan also makes people hesitate. This article focuses on the 36-note "Coffee Nose" kit, introducing the origins and evolution of aroma kits, their use in SCA courses, and detailing the specific flavors in the four major categories: enzymatic, caramelization, dry distillation, and defective. It also shares methods of use, from memorizing by category and group blind testing to mixed blind testing, helping beginners calibrate their sense of smell and taste. At the end, Front Street also offers rational advice: an aroma kit is not a necessity—smelling more, drinking more, and feeling more is what really matters. [more…]

Cotti Coffee's official announcement of a new brand ambassador triggered a surge in store orders, and Luckin Coffee's livestream channel promptly featured group-buying links that appeared to be riding the traffic. A coffee business war revolving around celebrity traffic seems to have quietly begun. As the traffic-driving effects of price wars and co-branded merchandise gradually wear off, brands are turning their eyes to fan groups willing to keep paying for their idols. Can this consumption shift from "buying the trinket while returning the pearl" to "spending for love" become a new path for coffee brands to break through? Under the halo of celebrity, will coffee itself be forgotten by consumers? [more…]

A post about a Luckin Coffee service experience recently sparked discussion on social media. The poster said that while organizing an office event, they ordered 60 drinks from a local Luckin store. When picking up the order, they found the coffee had not been packed into boxes and had to carry it to the car bag by bag, while the staff did not offer help on the grounds that they could not leave the store entrance. The customer also complained that the entire order had no discount and said that even if they ordered 600 cups next time, they would not choose this store again. However, most netizens sided with the staff, arguing that chain coffee stores do not normally offer group-meal discounts, and that Luckin has strict requirements for food safety and operating procedures, making it difficult for employees to leave their posts to help with carrying during peak hours. [more…]

Recently, a Xi'an group-buying video creator exposed that after participating in Starbucks' national talent scout recruitment and being successfully selected, they were asked to shoot a video for the 39.9 double-cup promotion launching on September 16, but the shooting requirements posted in the group explicitly stated: "Refuse to mention any wording related to Made in China or Chinese coffee." This requirement sparked dissatisfaction among many video creators, and several chose to quit the group in protest. Starbucks responded that it is verifying the matter, but as of press time has given no clear answer. The incident continues to ferment on social media, with netizens generally feeling confused. Front Street Coffee continues to follow developments in the coffee industry and brings you the latest report. [more…]

Competition in the coffee market is becoming increasingly fierce. The traffic-driving effects of price wars and co-branding campaigns are gradually weakening, and brands are beginning to shift their attention to fan groups willing to spend money on their idols. Recently, Cotti's official announcement of a new spokesperson triggered a surge in store orders, while a group-buy link in Luckin's livestream with a fan nickname prefix once again set public opinion abuzz. Is this a carefully planned business war or fans spontaneously generating momentum? Can celebrity endorsements bring sustained purchasing power to brands, and will they blur consumers' focus on coffee products themselves? This article will guide you through the business logic and hidden concerns behind this traffic marketing. [more…]

A coffee shop sparked strong public outrage and a wave of collective negative reviews after launching a "1-yuan beauty coffee, choose one of three" group-buy package that required purchasers to be women under 35 during specific evening hours, with a note stating "if the boss doesn't think you're pretty, you need to pay the difference." The shop once explained it wanted customers to match the store's style, but this failed to quell the controversy, and it was subsequently taken offline by the platform and had its social media account canceled. Recently, the shop relaunched, and although the controversial package had disappeared, netizens once again gave low ratings, causing it to be taken offline a second time. A lawyer from Legal Daily pointed out that the package was suspected of violating the Advertising Law and the Civil Code, while the netizens' excessive criticism may constitute cyberbullying. Front Street Coffee reminds that both merchant promotion and platform review need to strictly adhere to legal bottom lines. [more…]

Mandheling is one of Indonesia's most representative specialty coffees, distinguished among bitter-profile coffees by its full body and rich spicy aroma. High-quality Mandheling mostly comes from northern Sumatra, around the Lake Tawar and Lake Toba producing regions, where the humid tropical rainforest climate gives the coffee a strong herbal base. This article will walk you through Mandheling's flavor profile and who it suits, and recommend two products—Front Street Indonesian Mandheling and Front Street Golden Mandheling—covering everything from roasting to brewing methods, to help coffee lovers find the cup of rich, full-bodied coffee that suits them. [more…]

Many people making cold brew coffee at home find that even when they use a higher coffee-to-water ratio, the resulting brew still tastes disappointingly weak, and they start to wonder whether they are simply missing professional cold brew equipment. In fact, the problem usually lies in the extraction method itself. In this article, Front Street Coffee will analyze the root causes of weak cold brew and share a practical little trick—using a non-woven tea filter bag to hold the coffee grounds for steeping—so you can significantly boost the strength of your cold brew without buying a dedicated cold brew bottle. The article also verifies the actual effectiveness of tea-bag cold brew through a comparative experiment using two groups of beans, a light roast and a dark roast, and includes specific operational recommendations. [more…]

Recently, Chayan Yuese has frequently appeared on Weibo's trending topics due to employee salary issues, sparking widespread attention. The incident began when employees complained about low wages and reduced working hours, which subsequently led to a heated argument between company executives and employees in a group chat, even prompting founder Lü Liang to personally apologize. According to revelations, Chayan Yuese has internal problems such as chaotic management and severe classism, with the number of employees leaving the group once reaching over two hundred. Although the official response stated that the number of people leaving the group was about 87 and explained that the salary adjustment was a special arrangement during the pandemic, netizens did not buy it. As a leading brand in new Chinese-style tea drinks, this turmoil at Chayan Yuese has not only exposed internal conflicts but also triggered profound public reflection on brand management and corporate culture. [more…]

In recent years, more and more home espresso machines have been trending toward compact size and high performance, and many coffee enthusiasts have begun trying to make espresso at home. However, from bean selection, grinding, tamping, to extraction, every step can turn into a disaster scene. This article sorts out the most common types of problems in home espresso making, including the hidden risks of buying pre-ground coffee powder, channeling caused by improper tamping techniques, and the burnt bitter taste that comes from leaving the portafilter locked onto the group head without extracting for a long time. At the same time, for users who pursue a rich crema, Front Street also gives specific recommendations for medium-dark roasted beans, helping office workers find espresso blend beans suitable for daily staple coffee. [more…]

Recently, news that Luckin Coffee is about to join Meituan's Pinhaofan has been circulating on social platforms, making many Luckin store employees nervous and uneasy. Pinhaofan is a group-ordering service launched by Meituan Takeaway, allowing users to buy drinks and meals at prices far below market rates, and is jokingly called the Pinduoduo of the food delivery world. If Luckin really joins, the already cheap 9.9 yuan coffee could drop even further, which is naturally good news for consumers, but store employees worry about the staffing pressure caused by a surge in orders. At present, employees in different regions give differing accounts; Xiamen stores are said to have quietly begun trial operations, with sales clearly rising, but overtime problems have followed. [more…]

Many coffee enthusiasts have added espresso machines to their homes, but due to a lack of knowledge about cleaning and maintenance, problems such as weakened steam, uneven water flow, and even portafilter leaks begin to appear after the machine has been used for a while. This article systematically organizes maintenance methods for home espresso machines: from the routine cleaning of the steam wand and shower screen after each brew, to using a blind basket to backflush and remove internal residue before shutting down, and then to regularly using specialized cleaning powder for deep treatment of the steam wand, shower screen, and portafilter basket. The article also explains in detail the steps for replacing the brew head gasket after it ages, and reminds readers that water needs to be filtered to prevent scale from damaging the boiler. The article involves practical experience with the machine models used in Front Street Coffee stores, and is suitable for coffee enthusiasts to follow and implement. [more…]

Want to easily make a cup of espresso with golden crema at home? Choosing the right machine and coffee beans is the crucial first step. The market offers a wide variety of coffee machines, from fully automatic to semi-automatic, with prices ranging from a few hundred to over a thousand yuan, and devices at different price points vary significantly in extraction stability and crema performance. This article will systematically outline the key points for choosing a home espresso machine, compare the respective advantages of semi-automatic and fully automatic models, recommend suitable Front Street Coffee beans for different taste preferences, and finally provide an espresso extraction workflow that even beginners can follow, helping you consistently produce a decent cup of espresso at home. [more…]

Many people buy an espresso machine without really knowing how to maintain it. If it isn't cleaned for a long time, the steam will weaken, the brew head will dispense water unevenly, the extraction pressure will fluctuate, and the portafilter may even leak after being locked in. Today, Front Street Coffee will talk about how to do daily maintenance and deep cleaning of home espresso machines, so the machine lasts longer and you save on unnecessary repair costs. The article will start with the daily cleaning of the steam wand, shower screen, and portafilter, then introduce deep maintenance methods such as soaking the steam wand, backflushing the pipes, replacing the gaskets, and maintaining the water tank filter, helping you take proper care of your espresso machine. [more…]

Want to know which brand of Brazilian coffee beans is best? This article starts with the flavor and varieties of Front Street Brazilian coffee, systematically sorting out the characteristics, origins, and uses of the two major coffee bean species, Arabica and Robusta, and takes a deep dive into the three major conglomerates in Brazil's instant coffee market as well as the local brands favored by the people of Rio. It also recommends two Rio cafés where you can buy fresh coffee beans, along with a list of affordable brands praised by netizens, providing coffee lovers with a practical guide to buying Brazilian coffee. [more…]